Media Meaning 1

Media Meaning 1

Stephen Hawking, a British theoretical physicist, cosmologist, author and Director of Research at the Centre for Theoretical Cosmology within the University of Cambridge, once said: “The media need superheroes in science just as in every sphere of life, but there is really a continuous range of abilities with no clear dividing line.” Linksonline Human communication through designed channels – not through speech or gestures – dates back to many tens of thousands of years ago when our ancient ancestors painted on the walls of caves.The cave paintings at Lascaux in southwestern France, estimated to be over 17,000 years old, are no less viable expressions of media than our current TV shows and magazines. The Persian Empire – c. 550–330 BC – played a major role in the history of human communication through designed channels. Persian Emperor Cyrus the Great (c. 550 BC) developed the first ever real postal system. It was an effective intelligence-gathering apparatus, called Angariae, a term that later indicated a tax system. Thomas Carlyle (1795-1881), a Scottish philosopher, satirical writer, essayist, historian and teacher claimed in the 1830s that the printing press created the modern world by destroying feudalism. Many historians say that the advent of the printing press was the birth of what we know today as media. The term media in its current application relating to channels of communications was first used by Marshall McLuhan (1911-1980), a Canadian professor, philosopher, and public intellectual who said: “The media are not toys; they should not be in the hands of Mother Goose and Peter Pan executives. They can be entrusted only to new artists, because they are art forms.”By the mid-1960s, the term spread to general use in the United States, Canada and the United Kingdom. When media refers to the mass media, it is sometimes treated as a singular form, as in: the media has shown great interest in these events. Many people think this use is incorrect and that media should always be treated as a plural form: the media have shown great interest in these events